Why I Care about this Cause

June 9th, 2009

In 2007, I witnessed the inception of Talk the TIC. At the time, I was a second quarter student, and choose not to participate because I didn’t feel like I had a very solid grasp on the philosophy of chiropractic. However, as I saw student after student delivering their talk, I realized that my understanding would grow as I studied more, but the tools that I used to communicate the philosophy would not develop unless I explored those pursuits as well. So I went home that night, and started to piece together my speech, my message, my expression of purpose in my head, and a few weeks later much of it was on paper. As I looked at what I’d created, I was inspired about the future and delivering these ideas to the public.

When the competition rolled around in 2008, I did not hesitate to sign up. I started working on my chiropractic health-talk again. I took every ounce of chiropractic knowledge I had and poured it into a speech. I saw how the brothers of Delta Sigma Chi were changing the focus of the campus. I was inspired by their goals and purposes and enjoyed seeing my classmates fired up about spreading the message. They were driven to clarify their thinking. So was I.

Here is what Talk the TIC revealed to me in 2008: my health-talk was loaded with too much information. My message was inaccessible to the audience. Yet the feeling of inspiration that I received from this effort caused me to move forward as a leader. I saw a few committed men putting together an event and getting the campus fired up. I saw the passion my peers had and how articulate they were.

This caused me to start a group called “student movement” focused on making connections with the outside community. Using the skills that we hone in Talk the TIC, I figured we could become ambassadors for our school. We could reach out to prospective students, prospective patients and our alumni community to better connect and gain support. Talk the TIC has directly influenced me to act and do something positive for LifeWest and the profession. It has driven me to lead.

This year, I participated in the competition again. I made needed improvements to better communicate the chiropractic principle to the layman. On May 30th, I competed in the LifeWest finals and the judges selected me to represent LCCW in the national competition. Furthermore, I received an award named after our president, Gerard W. Clum, D.C., resembling excellence and principled leadership. What an honor! I am fired up to see what the other campuses participating in Talk the TIC 2009 bring to the table. Thank you, Delta Sigma Chi, for creating a student-led movement which is spawning new interest in communicating chiropracTIC to the lay-public.

- Max Lippman, President, LCCW Ambassadors

“Student Movement - Because movement is Life”

communication, leadership, talk the tic news , , ,

Creating a Professional Legacy

June 1st, 2009
Behind sign, Max Lippman (right) & Drs. DuBro & Hewitt (left) of the CCA

Behind sign, (listed right to left) Max Lippman & Drs. Bob DuBro and Leslie Hewitt of the CCA

This weekend saw yet another memorable gathering of students and D.C.’s who embrace Talk the TIC. Joining forces at the Marriot Hotel in Pleasanton, CA, these individuals came together to express their desire to advance the principle of chiropractic with greater effectiveness in to the minds and hearts of the American public. In short, everyone came together to amplify the prinicipled voice of chiropracTIC.

The event was hosted by the professional fraternity of chiropractic, and sponsored by the California Chiropractic Association, Titronics and Co-Action Software. A fine resume of speakers prefaced the Life Chiropractic College West Talk the TIC finals. Dr. Troy Dreiling kicked off the frenzy with an in-depth look at internal and external sources of marketing. Validating his insight is the fact that he sees up to 1,000 patients per week and is constantly in search of better ways of doing what he does - truly a brilliant man and an asset to our profession. Following his lead, Dr. Shawn Dill spoke about uncommon business and chiropractic concepts he’s shared for years in the classroom at LifeWest. Linking  his conclusions to his journey as a student of chiropractic - a dichotomy between his in-class education and his “chiropractic” education at Dynamic Essentials - he explained that the profession must regain the conviction to practice the chiropractic principle with greater congruency.

Dr. Maia James, Vice-President of the CCA, introduced the afternoon session by reminding the audience that state associations are the profession’s voice in the political realm. Becoming a member of the CCA, or your state association, is a simple act that each of us must take to enlarge our voice and develop greater political awareness. Dr. Michelle Arietta then spoke about the importance of female voice in chiropractic, emphasizing how feminine qualities and roleplay can uniquely attract different sectors of the population.

At last, the six finalists of Talk the TIC took the stage, bringing all their hard-work, intellect and passion to the table. Bjorn Bostrom, Max Lippman, Mike Ruscio, Ryan Lawlor, Ankur Tayal and Ted Neroda. [Click on the contestant's name to see their talk on YouTube]. Many felt this was the climax of the day, as it is so uplifting to see students aspire to their highest potential whilst in school. The judges’ numbers were tallied and Max Lippman emerged victorious. The fraternity honored him with a trophy, which also honors LifeWest’s president - the Gerard W. Clum, D.C. Award. Part of the ceremony also involved the introduction of the Talk the TIC Champion’s Society. This commemorated the winners of the competition in 2007 (Laura Iverson) and 2008 (Noah Kaplan). The winner of Talk the TIC 2009, which will be decided between LifeWest, Life University, SCUHS, Northwestern and Palmer Davenport, will also have their name one of the 22 remaining gold plates on the Talk the TIC Champion’s Society plaque.

In sum, this event sealed what is now a professional legacy. Indeed, a renewed appreciation for sound chiropractic thought and communication is well underway, and the next generation of chiropractors - from Atlanta, GA to Bloomington, MN, to San Francisco, CA to Los Angeles, CA - are moving full-speed ahead with this cause.

- erik j van slooten

[Click here to follow Talk the TIC on Facebook or Twitter]

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A Snapshot of Advancement

May 18th, 2009

snapshot-2Need a reminder of why you joined this profession? Show up for “Talk the TIC” 2009. For the first round of the competition at LifeWest, I took on the role of ‘photographer’ for the night. I had the unique privilege to jump from room to room and catch snippets of all the presenters. Impressive was the wide range of speakers we had presenting. Some had skits, some illustrations on the white boards, some had powerpoint presentations, some had videos. Everyone engaged the audience.

 

As a peer and colleague in the profession, I had no question as to whether or not our speakers “got it”. It was a pleasant surprise to see how the message of chiropractic was conveyed by each contestant. They each expressed their health-talk in a distinctive fashion. Truly, it is fascinating to witness unity in the truths of chiropractic communicated, but a uniqueness and artistry in the delivery of that message.

 

Ask why we, the brothers of Delta Sigma Chi, continue to put this event on year after year? My Answer: our profession gets so much more than what we as a brotherhood put into it. Students are investing in their health-talk to foster their ability to communicate the truths of chiropractic. The brotherhood is investing in a renewed appreciation for sound chiropractic thought and communication profession-wide.

 

Sue Ray, an esteemed teacher at LifeWest and participant in this effort, remarked, “When I look at you [students], I see the hope for health care.” Dr. Mark Thompson, who is also well-respected on the LifeWest campus, exclaimed, “I’m so blown away by all the passion from Talk the TIC last night! Everyone gets an ‘A’ for just showing up!”

 

On that note, it is a great honor to announce the contestants who have emerged as finalists. In no particular order, they are: Ryan Lawlor; Bjorn Bostrom; Ted Neroda; Ankur Tayal; Mike Ruscio; Max Lippman. As mentioned before, the finals for the Life Chiropractic College West 2009 Talk the TIC competition will be held on May 30th at the Marriott in Pleasanton. Tickets are available to doctors of chiropractic @ $50/doctor and to students and the public at $30/person. Complete details are available at http://talkthetic.eventbrite.com! We look forward to sharing that day with you. Please note that the event provides breakfast and lunch along with a packed schedule of tremendous speakers.

 

- Alvin Hsu

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“LifeWest: You Better Get Ready!”

May 11th, 2009
Life U. students embrace TTT' 09

Life University students embrace "Talk the TIC"

Early in to Talk the TIC 2009, a statement has been made by the students at first-time participant Life University. They have shown up in great numbers at the scene of competition with a hunger to hone their health-talk. And there is no better way to summarize their statement than to quote Life U. alumnus Andres Jimenez: “LifeWest: You better get ready!” He posted this on facebook along with a picture album to prove his point. Thus, the sister schools have begun a new rivalry of sorts. Which campus will prevail when it comes to talking the TIC?

On paper, LifeWest may look to have an advantage. This is the 3rd year LCCW students have had the opportunity to stand and deliver their health-talks. Last year’s competition evidenced a higher standard of competition as well as a campus-wide fascination with the student-led movement.

However, there are only 21 contestants at LifeWest this year. That is half of the participation rate in 2007 & 2008. Might this be a sign that the students at LCCW are not ready to compete in 2009? At a time when this student-led movement is experiencing explosive growth elsewhere around the nation, has LifeWest lost the school spirit that made this competition what it is? Well, tomorrow will tell - May 12th is the first round of competition at LCCW. 

Meanwhile, Life University prepares for their next round of competition on May 21st. I have little doubt that their next round will be a hot item - if not the hottest - on their campus. Heck, even Guy Reikmann has expressed unwavering support for the outgrowth of Talk the TIC at Life University. Like many of the leaders who have supported this cause, he sees this as a credible medium of professional advancement across the nation.

Now,  I’ve outlined the impending rivalry between LifeWest and LifeEast. But don’t forget about the other two contestants in this national affair: Northwestern and SCUHS (Southern California University Health Sciences). The report from Northwestern representative Matt Mulaney is that the campus has widespread interest in the competition and may have to limit the number of contestants. Dan Bronstein, SCUHS representative, reports that the school has considered integrating the concept of Talk the TIC, in one way or another, in to the classroom.

However the rivalry plays out on these campuses, the bigger question in all of this is, “Are you ready?” Are you ready to stand and deliver to those in your circle of influence today? Is your mind focused on getting the message of chiropracTIC out to masses who are in desperate need of a viable, vitalistic solution for their health? Join us today in this business of talking the TIC - the pure, unadulterated form. The truth - nothing less, nothing more.

- erik j van slooten

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The F.E.A.R. Factor

March 17th, 2009

the-fear-factorA good friend of mine shared a simple, yet profound insight with me yesterday that I would like to pass on to the ever-dedicated readers of this blog. The topic was motivation. More specifically, what motivates people in this life? He boiled it down to two things: 1) fear of loss or 2) anticipation of gain.

Studying the source of motivation in people is a powerful field of study. The understanding of what cause some to rise up, lead and succeed and others to cower down, shrink up and flop in this life is something you ought to be interested in. It can inform your actions, thoughts and decision patterns. Essentially, it is relevant.

In my youth, I sponged concepts set forth by Zig Ziglar, who I believe is the fount of much of the motivation industry we know today. Anyhow, I want to thank him for espousing the idea that F.E.A.R. is an acronym. That acronym means “False Evidence Appearing Real”. In the desire to remove the obstacle fear presents in the consciences of his audience, Zig clarifies that FEAR is an object which seems real, but is not. And yet it manages to paralyze a great many.

We can see this at work in contemporary economics. Fear is running rampant here in America. The media loves it, because the media loves that which is dramatic and draws viewers. People talk about the economy as if it has disintegrated already. As if there is no hope of recovery. Talk from the top is suggesting that bail-out is the only out. Talk from the top is circulating the idea that citizens of this country – those great minds and hearts which have built this country – can offer no solution to the predicament at hand. Our appetite for fear is being well-satiated. The more we digest the fear we are fed, the more our appetite for it grows. And soon, we are robbed of the raw materials within ourselves; robbed of the inspiration of new ideas, new value creation, and all which seasons our life as we know it.

Now there are numbers, statistics and such which evidence a receding economy. What do we expect when we produced a group-think decision to purchase houses we couldn’t afford? So listen, recession is our lesson, not our destiny. Recession in a capital economy means the economy adjusts for decisions made by the sum-total of partakers in that economy. It doesn’t adjust by a principle of equality. It adjusts in the gains made by consumers who exercised discretion in a time of consumptive mania.  It adjusts in the modified decision making of those who learned hard lessons. However, my friend, I would urge you to recognize that the difference between a recession and the greatest depression since the 1930’s lies in the amount to which fear will motivate the conscious of the American public at this time. Just how much will “False Evidence Appearing Real” precipitate withdrawal, apathy and hopelessness? To what extent will fear convince us that we are incapable of stimulating massive amounts of economic growth in turbulent times?

I would rather you and I reflect on the following question:  Just how much will the expectancy of those who still see the seeds of greatness within, who still are asking what they can do for their country, bring a new season of prosperity? Just how much will those who refuse to sink their teeth in to fear and instead invest in the expectancy of gain – wherever that may be for them – direct the course of America in days to come?  Who are the heroes and leaders among us? Why are they hiding? From whence cometh the enablers, the capable, the go-getters, the doers? Come out, come out, wherever you are.

Now, let’s specify the message for the homestead. Need the future generation of chiropractors be reminded that we are on the precipice of a wellness industry which some experts estimate will approach 1 trillion dollars by 2010? I think the profession agrees that the ground has never been more cultivated than it is now for our message to penetrate the fabric of American healthcare. Opportunity is looming as never before. The sway of public thinking as it concerns healthcare will eventually throw a slow-ball pitch to our profession. We’ve got to get ready to hit it out of the park. We’ve got to own our principle. We’ve got to drum up the confidence and passion that moved BJ to build the profession. We’ve got to find, as he called it, “that something”. We’ve not a moment to waste, for today is a day where we thrust our hands in the soil, laying aside all fear and doubt which at once consumed us.

Today is a day where we look at the feast of fear available and say, “No thank you. I do not feast on FEAR. I feast on the knowledge that I am capable of productivity. I feast on great expectations of things to come. I feast on the principles which have seen me through life’s trials and tremors. I feast on what I must do today to prepare my family, friends, community, profession and world for a better tomorrow.” You are more important than ever to those who surround you. Separate fact from FEAR. Spawn expectancy of gain and great things to come. Make your loved ones, your friends, and your colleagues aware of the seeds of productive potential that reside in their being. Seriously, make them aware! You are on the way up and you are best served by creating in them the desire to travel with you!

So then, be motivated by that which will actually move you. Fear much and you will worry much. In the words of author Erma Bombeck, “Worry is like a rocking chair: It gives you something to do, but it doesn’t get you anywhere.” We’ve got things to do, place to be and much to expect. Well then, let’s get on with it. Talk the TIC, create economy and value where you go, and spring into action immediately.

- erik j van slooten

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The Principle of Abundance

March 10th, 2009

Jim Hawkins, neurology instructor at LifeWest, is celebrating his 30th year teaching at the college. Students and faculty honor him for various reasons, the most prominent of which is his sincere desire to impart wisdom. Time and again, he purposely creates tangential teaching opportunities in his classroom. The topics he selects include the cultivation of good working habits, chiropractic philosophy and politics. This business of imparting wisdom during course lectures is well-known by the college as “Hawk-Talk”.

Recently, I had the privilege of hearing some “Hawk-Talk” outside of the classroom. Jim spent an evening with the brothers of Delta Sigma Chi, discussing the principle of abundance. While I’m certain I heard him speak of the same when I was a freshman student, his words left a particular impression on me this time. Essentially, he evoked meaning from Sid Williams’ concept of lasting purpose, in which one is encouraged to give, love and serve out of abundance.

Abundance, Jim explained, is a constant. The individual who decides to live out of abundance learns that wealth starts within. Thankfulness, happiness, confidence, and other qualities which are so hard to come by in today’s day and age are the very properties which overflow in the one who lives out of abundance. Abundance is not what you receive. It is what you give. It is what you create. It is what you put out in to the world.

When you take an honest look at your life – your relationships, your desires, your gifts and abilities – it is important to discern whether the world is really receiving all you have to offer. You were made to live from a place of abundance. Within your being, there is a desire to give copious amounts of that which is distinctly you. Yes, this means your healing hands. But it also means your personality, your passion, your new ideas and your joy.

Irony surrounds this principle. When you truly understand that abundance moves from within, you will not try so hard to get it from the world. The irony is that what you are trying so hard to get from the world will come to you when you allow it to come from within. Ceasing all exhausting efforts to squeeze one ounce of what seems to be “abundance” from the world is therefore imperative.

To live by a principle of abundance is to really live. Let abundance ebb and flow from who you are and the seeds of greatness you were created to express. Live the “Hawk-Talk” and see yourself anew.

Thank you, Jim Hawkins, for thirty years in which you extended your riches within to the LifeWest community. What you have given has made a difference in many lives and will be a lasting difference.

-          erik j van slooten

 

leadership

The WOW Factor

February 24th, 2009

Preface: Upon hearing her Dr. Hewitt lecture last week, I was inspired and immediately requested that she be a guest blogger for ”talk the ‘tic”. Thank you, Dr. Leslie, for this blog, for your dedication to practice the chiropracTIC principle, and for your assertive spirit as a female voice in our incredible profession. erik

The WOW Factor: Women of Wellness, Women of WealthDr. Leslie Hewitt: chiropractor, writer, political representative, and founder of WOW - Women of Wellness, Women of Wealth.

What is a miracle? Whatever your belief system is, I think we can all agree that when we live authentically through our own unique gifts we experience an elevated heart-centered reality. Source energy (ie, God, spirit, love, joy, appreciation, gratitude, and truth) moves through us so powerfully that synchronicity occurs, synergy magnifies, the perfect people, places, and events line up so that we manifest our true and amazing human potential. As chiropractors, we get an education that refines this innate ability to create miracles!  As chiropractors we have chosen a career from a heart-centered place, we serve humanity from a place of holism, and our ambition has meaning. 

There is a wonderful place in chiropractic for women to step up as leaders in healthcare. Women naturally operate from their emotions. Whether you have a degree in science or not, it’s evident that women’s brains differ from men’s brains. Not only are our brains physically, but we are hard-wired differently. We have different levels of hormones such as testosterone, estrogen and progesterone. The neurotransmitters such as dopamine and serotonin occupy our receptor sites differently. Women naturally like to gather (ie, shopping) and men naturally like to hunt with a spear (ie, golf).

I watch men in awe as they stay focused on results and goals, strive for high volume practices, and perform optimally when they are producing the results they intended. I want to remind women that we have different measurements of success.  We would rather create a soothing practice environment that nurtures us and our patients, ,staying balanced while multi-tasking is a measurement of success for us,  it is innate for us to strive for well-being brain chemicals that make us truly feminine, co-operating feeds our brains with serotonin and competing diminishes our brain function. Did you know that when women are shopping, creating, co-operating, sharing, and communicating - they are raising their serotonin levels? For example, shopping is gathering and it’s the most primal a woman in today’s society can get.

In this drug crazed world, statistics are demonstrating that women are ten times more likely to be prescribed an anti-depressant which is a selective serotonin reuptake inhibitor. When women live in dopamine producing environments (ie, corporate america) our serotonin diminishes and we feel overwhelmed, fatigued, depressed, and we begin to take on male characteristics and become pit bulls. It’s not pretty!

Statistics are also demonstrating that boys are ten times more likely to be prescribed Ritalin because it tones down their desire to stimulate dopamine which is the brain chemical that males thrive on. Male brains crave stimulation, new things, competition, goals, tasks, and the remote control. Did you know that a male with a remote control in front of a television is actually stimulating dopamine? Sports also stimulate dopamine. Furthermore, being the protector and the provider stimulates dopamine for men.

Let’s embrace our differences and learn from each other while allowing our unique feminine and masculine energies to thrive. I am writing this article because I would like to encourage the feminine principle to expand in a more authentic way amidst our heart-centered path as healthcare providers. There is a new way of being emerging and that’s consciousness. This is a state in our bodies that is the secret of humanity. It has always been present so it’s actually not new but for whatever reason we have suppressed it. Our thoughts, emotions, and feelings affect this consciousness matrix I speak of. We need to get back to the truth of holism and heart-based ambition with meaning. It’s a core cellular feeling. Women instinctively operate at this level so who better to step up as Leadership in healthcare.

How many times have you heard “what you focus on expands” Reality exists where we create a focus. We are participants in an unfolding reality and it’s time for chiropractic to get back to the philosophy of wellness. It’s time for us to share our education with the world. I am specifically calling on women in chiropractic to step up and expand this leadership potential. Women chiropractors please join me as we refine our innate feminine role in healthcare.

WOW! Women of Wellness, Women of Wealth! The WOW factor is here.

- Dr. Leslie Hewitt [DrLeslieHewitt@comcast.net]

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The Winner’s Wisdom

February 16th, 2009
TTT 08 Finalists (Noah K. far left)
TTT 2008 Nat’l Finalists (Noah K. far left)

 “talk the ’tic” 2008 was a memorable event, climaxing with a national competition involving contestants from LifeWest, Palmer Davenport and Southern California University of Health Sciences. Following the event, LifeWest created a historical record of the event with this press release (click here). This meant a great deal to those who gave of their time and energy to crystallize that moment. The winner of the competition, Noah Kaplan, was one such individual who felt honored by this. I recently had the opportunity to interview him about his experience in the competition and would like to extend some of the gems from that interaction with you.

Gem #1: Say what you want to say. “Talk the ’tic was a major breakthrough for me in terms of my confidence with public speaking,” Noah recounts. “I think that I just realized I need to focus on what I’m saying and say what I want to say and kind of be true to myself.” Somewhere along the way in life, our social expression becomes inhibited. Saying what you want to say can the hardest thing to do. Yet, as Noah explains, there is a freedom that comes with getting your message out. Particularly for the chiropractor is it important to communicate freely on the basis of a principle and practice that has succeeded in getting sick people well!

Gem #2: Communicate to clarify your thoughts. “There was a growth process for me because I really had to sit down and figure out exactly what chiropractic is and how to communicate it,” Noah explains. Communicating forces you to clarify what it is that you know. As a health-talk competition, “talk the ’tic” doesn’t necessarily add to what you know. Rather, it promotes a sense of ownership of what you know, and how to communicate what you know. Returning to a study of the basic chiropractic concepts is nothing to be ashamed of. Noah confesses, “I really took time to read the green books and learn the principles. Talk the ’tic helps us to solidify our understanding of chiropractic so that we’re absolute masters at communicating.”

Gem #3: Take stock in your talent. Noah’s experience with the health-talk competition is a testament to the importance of believing in your capacity to communicate. Moving from a non-committal state as to whether he would do “talk the ’tic”, Noah eventually resolved to put his fears aside, and put his best foot forward. He put stock in his talent and his best ended up being the national best! In retrospect Noah remarks, “Whether you win or not it’s such a good experience. People underestimate their talent and it’s mostly just their fear when it comes to public speaking.”

Noah estimates that 150 students at LifeWest will sign up for the competition this year. If his prediction is right, nearly half of the student body at LCCW will be talking the ’tic! Hopefully, Noah’s words serve as an encouragement to you if you are struggling to get off the sidelines: “Doing our research, fulfilling our studies and diligently practicing our craft, is obviously the idea of talk the tic. It’s really nice to see everyone seeing the value through this competition of how important this is for our profession to communicate the chiropractic message. I’m excited to see what happens in 2009.”

- erik j van slooten

References

Kaplan, Noah in Oakland, CA. Interview by author January 7, 2009.

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How to Build a Practice in 10 Days – Part 2

February 9th, 2009

lay-lecture1If you read the first part of this story, you’ll recall that the object of investigation was to see what happens when several students rally around the same cause: educating the public concerning the truths of chiropractic. Disclosing the full nature of the what, why and how of chiropractic was the end game. You will also recall that we had planned two health talks within the 10 day timeframe.

Did we build a practice? Well, let me take you on the journey that our group took. On Thursday, January 29th, we hosted our first public lay lecture. A family of four, as well as a married couple and their neighbor, were my in attendance. Ever passionately, I spoke the chiropractic message to them. Mind you, over half of these had been exposed to chiropractic already. Some were under the presumption that chiropractic was strictly musculoskeletal in nature, and some understood that there was more to the science and art of chiropractic than bones and muscles. I walked through the safety pin illustration as found in The Chiropractic Textbook by R.W. Stephenson, and this raised many questions amongst the audience. By the end of the lecture, several were amazed by how simple and yet how profound the message of chiropractic is. I had each of them document three individuals they knew would benefit from chiropractic services. Interestingly, most of the lay audience resolved to share with people who had conditions beyond back and neck pain. The call to action for the lay audience was to commit to following up with these people. Presuming they will do that, our group created 21 referral possibilities.

The following Monday, February 2nd, Ian Hoffman (finalist of “talk the ’tic 2007) gave his lay lecture. Another two individuals who were currently under care at the LifeWest Health Center came for the talk. They were captivated and moved by what Ian had to share. Moreover, members of our own group were as well encouraged to refine their talk as Ian had his. Ian is a man whose passion is unmistakable on the platform. He delivers the same regardless of the number of people in attendance, and this was seen. However, he encouraged our group to do more – to do whatever it takes – to get more potential patients in the seats at the health-talks. His efforts did not go unnoticed and will yield rewards.

Over the course of 10 days, the group generated two new patients and more than 21 referral possibilities. Additionally, a tighter communal and group ethic was fostered. Getting many interns to go one direction is quite a challenge, actually. But to paraphrase Dr. Nelson, the group’s leader, we made a strong move in the right direction, and this is just the beginning of a fruitful endeavor. Evidence of this is the schedule of health-talks that have been scheduled for the next five weeks. We will continue to broadcast this message with the sincerity of desire that comes with the principle of chiropracTIC.

The beauty is in learning. Learning means doing, trying new things, getting outside of your box. I am doing that. Those who I surround myself with are doing it. And I truly hope you are doing it as well. In a spirit of learning, I encourage you to share your comments about your experiences in educating the public and building your practice in the principle.

- erik j van slooten

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How to Build a Practice in 10 Days

January 22nd, 2009

taking-a-riskFirst things first. This blog is inspired by the movie “How to Lose a Guy in 10 Days”. This clever romantic comedy, starring Kate Hudson and Matthew McConaughey, is well worth your time if you haven’t seen it. If you have - chances are you’ve got a smile on your face just thinking about it. Anyhow, what in the world am I extrapolating from this movie to inspire your capacity to “talk the ‘tic”? Fair question. And I promise, I’ll get there.

The movie reflects humorously upon our “how to” media culture depicting a framed, bar-struck romance where each character has a self-interested motive. Annie Anderson, the how-to columnist of Composure magazine, wants to lure a man, turn him off in 10 days, and write a juicy “how not-to” article in time for print. Meanwhile, womanizer Benjamin Barry has made a business-wager that he can make any woman fall in love with him. When Annie is chosen as the one, competition and irony meet at once. 

Well, the context of “How to Build a Practice in 10 Days” holds neither the irony, nor the humor found in the Hollywood classic mentioned above. However, it does hold an element of surprise and curiosity. Now, I should confess I’ve misled you with the title - I don’t know how to build a practice in 10 days. But I’d like to engage your curiosity before the project begins.

Fifteen student interns. One supervising doctor. Ten days. And at least two health-talks. Mix all these ingredients up, strain away inhibitions and fears, salt with chiropractic principle, spice it up with a passion to get sick people well, and finally, serve it up to the public. Anyhow, that’s the recipe for now. Fate was evident that this project was to be when my advisor, Dr. C. Nelson, asked for student initiative to get some “lay-lectures” going within our clinic group. I was like…you talkin’ to me? We’ll talk the TIC.

Here’s the deal: chiropractic students are capable of attracting more patients than they ever thought possible as an intern. Common fears of public speaking and rejection play too large a role in our attempt to reach the public, preventing our message from reaching the ears of those who desperately need it. By now, you’ve gotten the picture that “talk the ‘tic” exists to dismantle such barriers. But as the Dean of LifeWest’s Health Center has pointed out, students who compete in “talk the ‘tic” still struggle to apply the principles behind this competition to real life. Enter, how to build a practice in 10 days.

Maybe a better title for this blog would be “How to Take a Risk in 10 Days” or “How to Step Out of Your Comfort Zone in 10 Days” or “How to Rid Yourself from Excuses in 10 Days”. Blunt? Yes. Sorry. But listen, it’s the truth. Being vulnerable with you, my reader and colleague, I struggle with the very themes of which I write. As a colleague, my commitment is to speak to students, to breathe the confidence of chiropractic principle, to foster a culture of empowerment that is held amongst all chiropractic schools.

This IS about application. Rubber is meeting the road. Words are becoming action. We don’t know the result, but we have a recipe-in-progress. We may gain one or twenty new patients. Regardless, we get to explore the assertion behind “talk the ‘tic” and satisfy a great deal of curiosity. Festivities begin with my health talk on January 29, 7pm. Yes, I’m scared. I too must prepare my health-talk now. Past talk the ‘tic finalist Ian Hoffman gives his health-talk on February 2nd, 2009, 7pm. The 10th day is February 7th, and if your curiosity persists, you’ll be reading the follow up blog on Monday, February 9th. Bon appetit!

- erik j van slooten

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