Why I Care about this Cause
In 2007, I witnessed the inception of Talk the TIC. At the time, I was a second quarter student, and choose not to participate because I didn’t feel like I had a very solid grasp on the philosophy of chiropractic. However, as I saw student after student delivering their talk, I realized that my understanding would grow as I studied more, but the tools that I used to communicate the philosophy would not develop unless I explored those pursuits as well. So I went home that night, and started to piece together my speech, my message, my expression of purpose in my head, and a few weeks later much of it was on paper. As I looked at what I’d created, I was inspired about the future and delivering these ideas to the public.
When the competition rolled around in 2008, I did not hesitate to sign up. I started working on my chiropractic health-talk again. I took every ounce of chiropractic knowledge I had and poured it into a speech. I saw how the brothers of Delta Sigma Chi were changing the focus of the campus. I was inspired by their goals and purposes and enjoyed seeing my classmates fired up about spreading the message. They were driven to clarify their thinking. So was I.
Here is what Talk the TIC revealed to me in 2008: my health-talk was loaded with too much information. My message was inaccessible to the audience. Yet the feeling of inspiration that I received from this effort caused me to move forward as a leader. I saw a few committed men putting together an event and getting the campus fired up. I saw the passion my peers had and how articulate they were.
This caused me to start a group called “student movement” focused on making connections with the outside community. Using the skills that we hone in Talk the TIC, I figured we could become ambassadors for our school. We could reach out to prospective students, prospective patients and our alumni community to better connect and gain support. Talk the TIC has directly influenced me to act and do something positive for LifeWest and the profession. It has driven me to lead.
This year, I participated in the competition again. I made needed improvements to better communicate the chiropractic principle to the layman. On May 30th, I competed in the LifeWest finals and the judges selected me to represent LCCW in the national competition. Furthermore, I received an award named after our president, Gerard W. Clum, D.C., resembling excellence and principled leadership. What an honor! I am fired up to see what the other campuses participating in Talk the TIC 2009 bring to the table. Thank you, Delta Sigma Chi, for creating a student-led movement which is spawning new interest in communicating chiropracTIC to the lay-public.
- Max Lippman, President, LCCW Ambassadors
“Student Movement - Because movement is Life”

Need a reminder of why you joined this profession? Show up for “Talk the TIC” 2009. For the first round of the competition at LifeWest, I took on the role of ‘photographer’ for the night. I had the unique privilege to jump from room to room and catch snippets of all the presenters. Impressive was the wide range of speakers we had presenting. Some had skits, some illustrations on the white boards, some had powerpoint presentations, some had videos. Everyone engaged the audience.
A good friend of mine shared a simple, yet profound insight with me yesterday that I would like to pass on to the ever-dedicated readers of this blog. The topic was motivation. More specifically, what motivates people in this life? He boiled it down to two things: 1) fear of loss or 2) anticipation of gain.

If you read the first part of this story, you’ll recall that the object of investigation was to see what happens when several students rally around the same cause: educating the public concerning the truths of chiropractic. Disclosing the full nature of the what, why and how of chiropractic was the end game. You will also recall that we had planned two health talks within the 10 day timeframe.
First things first. This blog is inspired by the movie “How to Lose a Guy in 10 Days”. This clever romantic comedy, starring Kate Hudson and Matthew McConaughey, is well worth your time if you haven’t seen it. If you have - chances are you’ve got a smile on your face just thinking about it. Anyhow, what in the world am I extrapolating from this movie to inspire your capacity to “talk the ‘tic”? Fair question. And I promise, I’ll get there.